Founded in Melbourne in 1999, with a customer-first philosophy, Pride Australia has grown nationally with distribution centres in Sydney, Brisbane, major outlets in South Australia and Western Australia, and a subsidiary in New Zealand. Pride has in excess of 250 outlets in Australia and over 30 in New Zealand. Pride believes that its success is attributed to winning strategies and its friendly, humble and hard-working employees. By providing innovative, market-leading products, friendly service, and operational efficiency, over 50 employees are dedicated to making Pride the long-term ‘Olympic Gold Medallist’ in its target markets. The Pride team is obsessively passionate about Pride products, offering consumers a uniquely superior experience. They also know that the innovation race has no finish line.

With over two decades of serving Australia, the Pride family of brands continues creating user-inspired products with the industry’s most innovative features, distinctive styles, and performance-driven touches to help consumers lead the highest quality of life possible. As has been our guiding principle, Pride’s mission is to help all “Live One’s Best!”